The Start

Blauer's was born in 1975 in Big Bear Lake, CA, by a couple of ski bum brothers who decided the whole 9-5 office thing wasn't for them. They started out renting toboggans and skis out of their Grandfather's tiny real estate office and they quickly realized Big Bear was the future of SoCal Skiing. Fast forward 40+ years and that real estate office has now turned into a 10,000 sq. ft. snowboard haven, and those toboggans and skis have now turned into the largest selection of snowboard gear in the valley.

The Family

Blauer's is and always has been family owned and operated. There are few occasions when a Blauer isn't in the building. The founding brothers are still heavily involved in the daily running of our year-round shops but have added the 2nd generation of Blauer's (3 more brothers) who are needed to now help run the day to day operations.

Reasons for our Success

We have a cool shop, we have awesome products, and we have great prices! However, we know that's not enough. We have been around for 40+ years because we treat our customers better than anyone. We aren't the size of REI, but we would put our service up against anyone.

  • We know our product.
  • We answer emails/phone calls quickly.
  • We ship as fast as we can.
  • We price match almost every time.
  • We make sure the customer gets exactly what they want


We are proud that we maintain the status of having the one of largest, and longest running snowboard shops in SoCal.